![]() ![]() Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers Used by social media network LinkedIn in order to track the use of integrated services ![]() Measuring the ad's efficiency regarding the website's past orders Tracking clicks, Add-to-Cart clicks and sales made through Google ads and its partners' sites Presenting useful and relevant ads on Facebook and its partners' sites Tracking clicks, Add-to-Cart clicks and sales made through Facebook ads and its partners sites Gathering data linked to browsing activity to offer similar or complimentary products on partners' sites ![]() Stocking viewed products, products added to the basket or bought Identifying a single session to dissociate active users ![]()
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